I began publishing my blog in 2007. For the first couple years, I wrote under the pseudonym Uncle Saul. I was hesitant to use my own name, as I did not want my blog to be perceived as a self-promotional vanity project. By early 2010, I found my stylistic voice and identified my audience of emerging entrepreneurs and thus dropped my penname. In addition, my role as Partner at Rincon Venture Partners provided me with a business reason to invest additional time and effort into my humble blog.
Last January, I decided to increase the quality and frequency of my blog entries, with the hope that I would generate a corresponding increase in readership. I was not disappointed. Continue reading
Before Elvis, there was Sinatra. Before Sinatra, there was Bing. Before Bing, there was Caruso and before Caruso, there was Blondin.
Marketers have long known that people are drawn to exclusivity. As discussed in 
As noted in parts I and II of this series, agreements with Big Dumb Companies (BDCs) can be alluring and potentially fatal. In many cases, agreements contain the promise of future riches, much like a piece of cheese in a mousetrap. 
As noted in part I of this series, agreements with Big Dumb Companies (BDCs) can be alluring and potentially fatal. In many cases, agreements crafted by BDC lawyers resemble ConTraps rather than mutually beneficial contracts.