Corporate Culture Archive

In August 2004, FastCompany published an article titled, Inside The Mind Of Jeff Bezos, written by Alan Deutschman. Although the article is informative, it is...

Ten Startup Tips From Amazon Founder, Jeff Bezos
September 15, 2011 | No Comments
In August 2004, FastCompany published an article titled, Inside The Mind Of Jeff Bezos, written by Alan Deutschman. Although the article is informative, it is the accompanying sidebar that has remained with me over the succeeding years. Under the heading, “The Book On Bezos,” the callout lists ten actionable and impactful nuggets of startup advice. I review these tenets with my entrepreneurial students at UC Santa Barbara at the beginning of each quarter to reinforce many of the key topics we will cover in the following weeks. They are listed below augmented with quotes from Jeff Bezos taken from various points in his career.

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Team Above Self – the Team’s objectives supersede those of the Individual The ninth tenet outlined in Core Values When I was an operational startup...

Self-effacing Entrepreneurs Put Their Team Above Their Personal Self-interest
September 12, 2011 | No Comments
Team Above Self - the Team’s objectives supersede those of the Individual The ninth tenet outlined in Core Values When I was an operational startup executive, I seldom lost my temper in the workplace. However, one of the few things that angered me at a base level was when an employee would place their personal interests above those of the company.

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 “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on...

Entrepreneurs Need The Confidence, Courage And Conviction To Be Unreasonable
August 2, 2011 | 2 Comments
 “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." George Bernard Shaw, Irish Playwright, Co-founder, London School of Economics Entrepreneurs must be unreasonable in order to dismiss the status quo and create novel solutions. However, an irrational lack of reasonableness will sabotage an entrepreneur’s efforts. In the following video, I explain how emerging entrepreneurs can develop the confidence, courage and conviction necessary to know where and when it is appropriate to be unreasonable.

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