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Title/Summary: How Davids (Smaller companies/teams/countries) beat Goliaths
Author: Malcolm Gladwell
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In war Davids beat Goliaths (forces at least 10 times as powerful) 28.5% in military conflicts during past 200 years.
When Davids chose to not play by the same strategies as Goliaths their win ratio went up to a stunning 63.6% ratio.
Small companies/weaker teams should use leg’s speed, not arm’s strength – focusing on movement, endurance, innovativeness, and perseverance.
Small companies can and do beat large companies when they change the rules of the game to take advantage of their natural strengths and limit exposure to their weaknesses.

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