Author: Grasshopper.com
infoChachkie Nuggets:

• A beautiful inspirational entrepreneurial video that clocks in at just 2 minutes, 19 seconds.

Link: <Click Here>

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Title/Summary: The Psychology of Being Scammed
Author:  Vaughan
infoChachkie Nuggets:
A lot of marketing/selling tips can be derived from hustlers and scams:

• People respond to authority, creating brand awareness and trust in your product
• Create companies which solve problems  and fulfill needs not wants
• People respond better when the marketing/advertising is direct uniquely to them
• The best target customers already have some knowledge of the product/field
• If your product is great encourage impulse purchases by eliminating the amount of data presented. If you are a BDC and your product sucks – excess information can obfuscate the buying process

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Title/Summary: The 4 hour workweek? People aren’t even happy when they only work 35 Hours.
Author:  New Economist
infoChachkie Nuggets:

• Longer work hours are not always a bad thing.
• France’s regulation lowering  the standard workweek actually ended up lowering French worker’s job satisfaction

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Title/Summary:  The Lack of Vision Thing? Fall of Newspapers
Author:  Xark
infoChachkie Nuggets:

• Evolution holds as much true for business and technology – It applies positive feedback and the most successful methods/companies create the next evolutionary stage.
• Because reporters reported what things were like, and editors decided what things readers should see – conventional journalism is based on a one-way monopoly over the content you see
• With highly adaptive, timely user content released exponentially, demand for expensive, traditional journalism is rapidly decreasing
• Journalism can adapt by eliminating the de facto editor and becoming a source of well-researched, crowd validated information,

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______________________
Michael Cole is a Program Manager for the Online Marketing Company RevUpNet LLC. He also does the web development for the blog infoChachkie.
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• In war Davids beat Goliaths (forces at least 10 times as powerful) 28.5% in military conflicts during past 200 years.
• When Davids chose to not play by the same strategies as Goliaths their win ratio went up to a stunning 63.6% ratio.
• Small companies/weaker teams should use leg’s speed, not arm’s strength – focusing on movement, endurance, innovativeness, and perseverance.
• Small companies can and do beat large companies when they change the rules of the game to take advantage of their natural strengths and limit exposure to their weaknesses.

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Title/Summary: The Psychology of Self-Control and Marshmallows
Author:  Jonah Lehrer
infoChachkie Nuggets:

• Children with lower self-control were found to have worse grades, test scores, and struggled in stressful situations.
• Personality can’t be separated from context (You can’t understand fully predict how well potential hires will work in your company unless they have past examples which are a similar situation).
• Self-Control is mainly controlled by – Distracting yourself from getting overly obsessed with the task at hand.
• Simple mental tricks can reduce this such as abstracting the issue-at-hand significantly improved self-control.
• Crafting your mission statements is so critical because it gives your team a generalized method for reflecting on problems, rather than obsessing about details and making rash situations.

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Title/Summary: Why Setting Goals can Backfire
Author:  Drake Bennett
infoChachkie Nuggets:

• Enron had a hostile, dysfunctional, and ultimately criminal atmosphere created by its practice of rewarding executives based on meeting specific revenue targets.
• Although simple numerical goals can lead to bursts of intense effort in the short term, they can also subvert the longer-term interests of a person or a company.
• Need to have "learning goals" – one where someone pledges to come up with, for example, five approaches to a thorny problem – rather than a performance goal that assumes that the problem will automatically be solved.
• Make sure to foster an startup environment which focuses employees on long term rewards, while setting short term goals on a flexible metrics which rewards goals being achieved with innovation and efficiency wit.

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Title/Summary: Steve Blank’s personal experiences as VP of Marketing for a resurrected from bankruptcy company SuperMac.
Author:  Steve Blank
infoChachkie Nuggets:

• Generate information from acquired customers and put it to use when crafting marketing strategy.
• Example – Use questionnaires to understand overall customer’s needs.
• It’s significantly valuable information to know what kind of customer liked your product enough to spend 20 minutes on the phone for a questionnaire – focus on capturing that entire customer segment if possible.
• Make sure your marketing staff has a concrete understanding of who the customer actually is, not who they think he might be.
• The marketing department can get completely disconnected from the target customers their marketing too, if no one is guiding them and if it’s not in their job description.

Link: Click Here/

______________________
Michael Cole is a Program Manager for the Online Marketing Company RevUpNet LLC. He also does the web development for the blog infoChachkie.
______________________

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