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- Beware The Consultant 26 comment(s)
- A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment 23 comment(s)
- Kiss of Death – Contract Provisions Entrepreneurs Should Avoid at All Costs 21 comment(s)
- Core Values That Sustain Your Startup’s Culture 18 comment(s)
- The Tribe 18 comment(s)
Negotiating
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Kiss of Death – Contract Provisions Entrepreneurs Should Avoid at All Costs
21 CommentsAgreements with Big Dumb Companies (BDCs) are like DC Comic’s evil villainess, Poison Ivy. Both are seductive and alluring and both are potentially fatal. As a startup, your most meaningful agreements will likely be struck with BDCs. You will no...
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Roping in the Legal Eagles
6 CommentsJohnnie Cochran was an effective, albeit smarmy, defense lawyer who would say or do anything to defend his clients (anyone up for a glass of OJ?). He was a master at encouraging jurors to disregard facts and base their legal...
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Excludesivity – Avoid Becoming Excluded From Future Revenue Opportunities
4 CommentsMarketers have long known that people are drawn to exclusivity. Some people pay small fortunes to attend exclusive, private colleges while others wait in line for hours for the opportunity to buy exorbitantly priced drinks in an exclusive nightclub. As...
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Backmasking Forensics - Uncovering Hidden Messages in Agreements
4 CommentsAccording to Wikipedia, Backmasking is, “a recording technique in which a sound or message is recorded backwards onto a track that is meant to be played forward.” In some instances, seemingly random sounds take on questionable meaning when played backwards....
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Listen - Do You Want To Know a Secret?
2 CommentsListen. Do you want to know a secret? Do you promise not to tell? Closer. Let me whisper in your ear. Say the words you long to hear. I can help you sell. My apologies to John and Paul, but...
