Sales Archive

Note: This is the third installment in the Startup Team Building series. Read Part I HERE and Part II HERE. When hiring ATM Operators at...

When Hiring Entrepreneurs, Ignore Their Resumes
October 27, 2011 | 6 Comments
Note: This is the third installment in the Startup Team Building series. Read Part I HERE and Part II HERE. When hiring ATM Operators at a Big Dumb Company (BDC), assessing each candidate’s ability to execute predictable tasks is of paramount importance. As such, the recruitment process revolves around applicants’ resumes, which highlight what they have previously done in their professional careers. What is important at a BDC, because most duties performed at mature entities are repetitive, structured and involve minimal ambiguity. Thus, evaluating the tasks a candidate has previously performed is a valid methodology when filling job openings in relatively static organizations.

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Article first published as Guerilla Marketing Fail – What I Learned From The Austin Police on Technorati. Acrobatic ninjas, the Austin Police and several livid...

Guerilla Marketing Fail – What I Learned From The Austin Police
September 1, 2011 | 1 Comment
Article first published as Guerilla Marketing Fail – What I Learned From The Austin Police on Technorati. Acrobatic ninjas, the Austin Police and several livid tradeshow executives – a perfect recipe for a reality television show, but not a great combination for Seth Epstein’s startup, Social Stay. Seth discusses below what happened in Austin when he tried to rock the largest hospitality tradeshow of the year and what he learned from this humorous, but stressful experience. You can watch my interview with Seth below or on YouTube here: http://youtu.be/O9TEOY-QYhs   To hear Seth verbally describe this enlightening story, watch the video. Below is a guest post in which Seth tells the story in written form. Both the video and Seth’s post are excellent primers regarding how to deal with guerilla marketing gone wrong. I suggest you check out both the video and Seth’s entertaining depiction below. Note: the story takes place in Austin, not Dallas, which I incorrectly reference in the video.

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TestFlight’s mission is to reduce app developers’ pain. The company effectively leveraged this credo at Apple’s 2011 Worldwide Developers Conference (WWDC).  As Ben Satterfield, TestFlight’s...

T-shirts And Tacos – A Winning Guerrilla Marketing Combination
August 22, 2011 | 5 Comments
TestFlight’s mission is to reduce app developers’ pain. The company effectively leveraged this credo at Apple’s 2011 Worldwide Developers Conference (WWDC).  As Ben Satterfield, TestFlight’s CEO explains in the interview below, for the cost of some T-shirts and tacos, TestFlight was able to dominate the mindshare of many WWDC attendees. As Ben points out, successful guerrilla marketing is predicated on creativity and clever execution, not a huge budget. You can watch my four-minute interview with Ben below or on YouTube here: http://youtu.be/RzSrfTE87EY

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