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During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our...

When Intent And Content Align, Online Ads Suck A Whole Lot Less
May 14, 2012 | No Comments
During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written. Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other. Since then, the craft of advertising online has matured from an art to a science.

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This entry originally appeared on Forbes HERE Although it is tempting to overly intellectualize modern-day venture capital, its underlying construct has been part of human...

Don’t Pitch Your Idea To Venture Capitalists, They Don’t Care
May 7, 2012 | 9 Comments
This entry originally appeared on Forbes HERE Although it is tempting to overly intellectualize modern-day venture capital, its underlying construct has been part of human society for thousands of years. From the earliest days of seafaring traders, affluent dilettantes have been entrusting their capital to less-affluent, enterprising workers willing to share a portion of the resulting gain with their benefactors. Two early venture capitalists were King Ferdinand and Queen Isabella, who backed Christopher Columbus. The traits these royal investors sought in Columbus are surprisingly similar to the characteristics modern investors look for when evaluating startup teams.

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In his book Enchantment , Guy Kawasaki encourages entrepreneurs to immerse their audience in their “cause”, in order to enchant them. One of the immersion...

Discover The Hidden Persuasion Techniques Concealed In Online Ads
April 30, 2012 | 2 Comments
In his book Enchantment , Guy Kawasaki encourages entrepreneurs to immerse their audience in their “cause”, in order to enchant them. One of the immersion techniques Guy promotes is to offer a hands-on trial, in which the prospective customer can touch, feel and experience your product before purchasing it. If you care to learn more about the enchantment process, you may want to watch my interview with Guy HERE, in which he provides a number of enchanting tips and tricks.

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