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	<title>Comments on: Max Brand – Entrepreneurs&#8217; Branding Maxims</title>
	<atom:link href="http://infochachkie.com/maxbrand/feed/" rel="self" type="application/rss+xml" />
	<link>http://infochachkie.com/maxbrand/</link>
	<description>Hands-on startup advice for emerging entrepreneurs</description>
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		<title>By: Pour And Stir II &#124; infoChachkie</title>
		<link>http://infochachkie.com/maxbrand/comment-page-1/#comment-1699</link>
		<dc:creator>Pour And Stir II &#124; infoChachkie</dc:creator>
		<pubDate>Fri, 04 Dec 2009 23:20:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.infochachkie.com/?p=126#comment-1699</guid>
		<description>[...] marketing, consider yourself lucky. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand, viral marketing has made many an entrepreneur terminally [...]</description>
		<content:encoded><![CDATA[<p>[...] marketing, consider yourself lucky. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand, viral marketing has made many an entrepreneur terminally [...]</p>
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	<item>
		<title>By: The Commandments of Branding &#124; KillerBlog</title>
		<link>http://infochachkie.com/maxbrand/comment-page-1/#comment-1240</link>
		<dc:creator>The Commandments of Branding &#124; KillerBlog</dc:creator>
		<pubDate>Mon, 15 Dec 2008 16:06:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.infochachkie.com/?p=126#comment-1240</guid>
		<description>[...] is something that could take your startup to another level. InfoChachkie.com just came up with some “Branding Maxims” or commandments that are worth taking a look at: 1.    It’s About the Brand, Stupid 2.   [...]</description>
		<content:encoded><![CDATA[<p>[...] is something that could take your startup to another level. InfoChachkie.com just came up with some “Branding Maxims” or commandments that are worth taking a look at: 1.    It’s About the Brand, Stupid 2.   [...]</p>
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	<item>
		<title>By: gregorylent</title>
		<link>http://infochachkie.com/maxbrand/comment-page-1/#comment-1236</link>
		<dc:creator>gregorylent</dc:creator>
		<pubDate>Sun, 14 Dec 2008 13:29:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.infochachkie.com/?p=126#comment-1236</guid>
		<description>i pretty much hate brands now, and assume the rest of the developed world is not far behind ... 

why?

the word has devolved, from marking a cow, to telling lies that the cow is really a kobe beef.

synonymous with lying, and that stain will not go away ...

in my opinion ...

enjoy, gregory lent</description>
		<content:encoded><![CDATA[<p>i pretty much hate brands now, and assume the rest of the developed world is not far behind &#8230; </p>
<p>why?</p>
<p>the word has devolved, from marking a cow, to telling lies that the cow is really a kobe beef.</p>
<p>synonymous with lying, and that stain will not go away &#8230;</p>
<p>in my opinion &#8230;</p>
<p>enjoy, gregory lent</p>
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		<title>By: Max</title>
		<link>http://infochachkie.com/maxbrand/comment-page-1/#comment-156</link>
		<dc:creator>Max</dc:creator>
		<pubDate>Mon, 30 Jun 2008 00:23:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.infochachkie.com/?p=126#comment-156</guid>
		<description>The Brand Manuel. I like it. I agree that viral marketing can be dangerous, but I think it&#039;s cost effectiveness offsets the danger. And in the end, isn&#039;t branding really a form of viral marketing? Sure, consumers can twist and alter the products intangible message, but in the end the product is still the same. Since a brand image is probably a little bit different to everyone anyways, who cares if some people see you differently. At least they know your name and have an association to go with it. And it didn&#039;t cost you a dime in advertisement.</description>
		<content:encoded><![CDATA[<p>The Brand Manuel. I like it. I agree that viral marketing can be dangerous, but I think it&#8217;s cost effectiveness offsets the danger. And in the end, isn&#8217;t branding really a form of viral marketing? Sure, consumers can twist and alter the products intangible message, but in the end the product is still the same. Since a brand image is probably a little bit different to everyone anyways, who cares if some people see you differently. At least they know your name and have an association to go with it. And it didn&#8217;t cost you a dime in advertisement.</p>
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	<item>
		<title>By: Molly</title>
		<link>http://infochachkie.com/maxbrand/comment-page-1/#comment-142</link>
		<dc:creator>Molly</dc:creator>
		<pubDate>Fri, 20 Jun 2008 03:11:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.infochachkie.com/?p=126#comment-142</guid>
		<description>This was really good!
Funny and informative as always.</description>
		<content:encoded><![CDATA[<p>This was really good!<br />
Funny and informative as always.</p>
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