Many voluminous books have been written about sales, some technical, some strategic and some tactical. However, there really is only one book that you need to read on the subject of sales and that book comes from a very unlikely source, Dr. Seuss.
Without realizing it, Dr. Seuss drafted the salesman’s manifesto in the form of “Green Eggs and Ham”. If you have an average salesperson’s intellect, like myself, you will find the book especially appealing, as it only utilizes 50-distinct words, 48-of which are only one syllable.
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