Comments on: Pour And Stir II – Managing Your Cost Per Customer http://infochachkie.com/pour-and-stir-ii/ Hands-on startup advice for emerging entrepreneurs Thu, 02 Feb 2012 06:36:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Past Is Prologue As New Industries Emerge | infoChachkie http://infochachkie.com/pour-and-stir-ii/comment-page-1/#comment-1794 Past Is Prologue As New Industries Emerge | infoChachkie Tue, 02 Mar 2010 19:00:42 +0000 http://www.infochachkie.com/?p=786#comment-1794 [...] ability for advertisers to track the effectiveness of their campaigns, as discussed more fully in Managing Your Cost Per Customer. However, as the Internet advertising industry matured, it became populated with traditional media [...] [...] ability for advertisers to track the effectiveness of their campaigns, as discussed more fully in Managing Your Cost Per Customer. However, as the Internet advertising industry matured, it became populated with traditional media [...]

]]> By: Uncle Saul http://infochachkie.com/pour-and-stir-ii/comment-page-1/#comment-1698 Uncle Saul Fri, 04 Dec 2009 23:18:57 +0000 http://www.infochachkie.com/?p=786#comment-1698 Tony, Thanks for your kind words. Part III of this series covers retention, win-back and other ways to extend LTV. I just need to finish writing it... I would be flattered to be involved with So Cal Tech Central. Let me know the most appropriate next steps. Cheers, John Tony,

Thanks for your kind words. Part III of this series covers retention, win-back and other ways to extend LTV. I just need to finish writing it…

I would be flattered to be involved with So Cal Tech Central. Let me know the most appropriate next steps.

Cheers,

John

]]> By: Tony Karrer http://infochachkie.com/pour-and-stir-ii/comment-page-1/#comment-1695 Tony Karrer Thu, 03 Dec 2009 17:10:58 +0000 http://www.infochachkie.com/?p=786#comment-1695 John - fantastic post! Based on my experience across a lot of startups including eHarmony, I use the same initial model of Acquisition Cost vs. Lifetime value. However, based on looking at McClure's work, I've started to look a bit broader at other kinds of <a href="http://socalcto.blogspot.com/2009/10/startup.html" rel="nofollow">Startup Metrics</a>. In particular, the retention and referral and their impact on acquisition and lifetime value is good to have in mind as you lay these things out. On a side note, would love to have you involved in the So Cal Tech Central. Let me know if you are interested. John – fantastic post!

Based on my experience across a lot of startups including eHarmony, I use the same initial model of Acquisition Cost vs. Lifetime value.

However, based on looking at McClure’s work, I’ve started to look a bit broader at other kinds of Startup Metrics.

In particular, the retention and referral and their impact on acquisition and lifetime value is good to have in mind as you lay these things out.

On a side note, would love to have you involved in the So Cal Tech Central. Let me know if you are interested.

]]> By: Pour And Stir I | infoChachkie http://infochachkie.com/pour-and-stir-ii/comment-page-1/#comment-1692 Pour And Stir I | infoChachkie Wed, 02 Dec 2009 23:54:53 +0000 http://www.infochachkie.com/?p=786#comment-1692 [...] Sales Kids With Grit – Web 2.0 Paper Routes | Main | Pour And Stir II – Managing Your Cost Per Customer [...] [...] Sales Kids With Grit – Web 2.0 Paper Routes | Main | Pour And Stir II – Managing Your Cost Per Customer [...]

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