Comments on: PR Passion – Why Startups Should Never Outsource Public Relations

By: 10 Reasons To Start A Company In An Economic Downturn

10 Reasons To Start A Company In An Economic Downturn — Mon, 24 Oct 2011 21:42:18 +0000

[...] In contrast, success stories are novel in a down market, which generally results in meaningful exposure for those startups which succeed. In 2001, at Expertcity (creator of GoToMyPC and GoToMeeting, acquired by Citrix), we received tremendous media coverage as a contrarian success story during the depths of the dotbomb crash. Although it can be more difficult to extract money from customers’ wallets in an economic downturn, the overall decrease in market activity makes it easier for emerging companies to cut through the clutter and tell their story, as described more fully in PR Passion. [...]

By: 25 Links zu „PR für Startups“ « Produktmanagement und Vermarktung von Internetanwendungen

Thu, 04 Aug 2011 07:12:21 +0000

[...] PR Passion – Why Startups Should Never Outsource Public Relations [...]

By: ConTraps Part II – Contract Traps Entrepreneurs Should Avoid At All Costs

ConTraps Part II – Contract Traps Entrepreneurs Should Avoid At All Costs — Mon, 09 May 2011 20:01:06 +0000

[...] described in PR Passion, your adVenture should maximize any and all third-party points of validation. Thus, demand [...]

By: Ten Rookie Startup Mistakes You Won’t Make

Ten Rookie Startup Mistakes You Won’t Make — Tue, 03 May 2011 08:21:24 +0000

[...] more than the value their relationship with any single client. As described more fully in PR Passion, this causes even the most earnest third-party PR professional to champion your message only so [...]

By: Quora

Quora — Sun, 12 Dec 2010 00:43:01 +0000

How much are startup tech companies paying for PR?…

Any amount is “Too Much”. You SHOULD NEVER outsource PR during the early days of your startup. I have seen this mistake made at a number of startups – it never works. Good PR is selling and no one would outsource sales at the outset of their startup…

By: Sean Kaur

Sean Kaur — Wed, 30 Jun 2010 17:27:59 +0000

Public Relations is all about pleasing the common people.~,-

By: Ava Davis

Ava Davis — Thu, 10 Jun 2010 17:25:55 +0000

There is a rapid growth of Outsorcing these days as manufactures try to cut cost and maximize profit.:“

By: Starting Up In A Downturn | infoChachkie

Starting Up In A Downturn | infoChachkie — Tue, 03 Mar 2009 20:53:04 +0000

[...] Success stories are less common in a “down” market, which generally results in meaningful exposure for those startups that succeed. GoToMyPC received tremendous media coverage during the depths of the dotbomb crash, in part because it was a contrarian success story in the midst of a high-tech wasteland. Although it can be more difficult to extract money from customers’ wallets in an economic downturn, the overall decrease in market activity makes it easier for small companies to cut through the clutter and tell their story, as described more fully in PR Passion. [...]