Comments on: Thrill The Messenger – How An Entrepreneur Can Put Words In Media Messengers’ Mouths

By: Eleven Startup Tips From Richard Branson

Eleven Startup Tips From Richard Branson — Mon, 31 Oct 2011 15:03:08 +0000

[...] a humorous sound bite is more likely to be published and more readily remembered. As discussed in Thrill The Messenger, slightly off-color, unconventional quotes will help ensure that your startup’s voice is [...]

By: 10 Reasons To Start A Company In An Economic Downturn

10 Reasons To Start A Company In An Economic Downturn — Mon, 24 Oct 2011 21:41:52 +0000

[...] As the overall industry noise mounts, it becomes increasingly difficult to attract the attention of Messengers, Donors, investors, potential customers and would-be [...]

By: DoubleClick’s Guerilla Marketing Legacy

DoubleClick’s Guerilla Marketing Legacy — Thu, 20 Oct 2011 15:02:25 +0000

[...] I describe in Thrill The Messenger, entrepreneurs often must spoon feed their marketing messages to media gatekeepers. The best way to [...]

By: Quora

Quora — Mon, 30 May 2011 17:59:57 +0000

What is the best way to communicate a value proposition?…

Whenever possible, communicate your value prop through the voice of your customers and partners. This is best done via brief quotes which serve as validation on your landing pages and website. Couple such quotes with the appropriate company logos – suc…

By: ConTraps Part II – Contract Traps Entrepreneurs Should Avoid At All Costs

ConTraps Part II – Contract Traps Entrepreneurs Should Avoid At All Costs — Fri, 20 May 2011 17:53:47 +0000

[...] It will also receive limited media coverage, thereby further reducing the BDC’s risk. See Thrill The Messenger for tips regarding how to maximize the impact of Partner press [...]

By: Quora

Quora — Tue, 22 Feb 2011 08:27:39 +0000

What is the best way to build a relationship with journalists to help get coverage for my startup?…

You have to establish relationships with journalists and other “Messenger” first hand, with in-house personnel. PR is a sales job that requires vigilant focus. Most PR Firms are unwilling to sacrifice their long-standing industry connections to “pus…

By: Obtain Impactful Recommendations And References | infoChachkie

Obtain Impactful Recommendations And References | infoChachkie — Thu, 14 Oct 2010 07:23:08 +0000

[...] in the reference. Also, encourage them to make any changes they deem appropriate. As noted in Thrill The Messenger, as long as the original text is reasonable and accurately depicts your accomplishments, most [...]

By: Jedi Mind Tricks That Can Drive Sales At Your Startup | infoChachkie

Jedi Mind Tricks That Can Drive Sales At Your Startup | infoChachkie — Mon, 27 Sep 2010 19:25:55 +0000

[...] and partners that you rely upon for third-party validation. However, if you properly manage your Messengers, your company will appear much larger than [...]

By: Starting Up In A Downturn | infoChachkie

Starting Up In A Downturn | infoChachkie — Tue, 03 Mar 2009 20:52:01 +0000

[...] level” of the market mounts, it becomes increasingly difficult to attract the attention of Messengers, Donors, investors, potential customers and would-be [...]