Iconic Advice Archive

Note: This is an installment in the Iconic Advice series. Other installments include: Words of startup wisdom from Jeff Bezos In the course of my...

Ten Startup Tips From Steve Jobs
October 10, 2011 | 6 Comments
Note: This is an installment in the Iconic Advice series. Other installments include: Words of startup wisdom from Jeff Bezos In the course of my recent interview with Guy Kawasaki, author and former Apple Evangelist, Guy describes Steve Jobs as: “…the world’s greatest CEO, ever. He did more for Apple’s shareholders, customers and employees than any other CEO has ever done for their shareholders, customers and employees. People should not try to emulate him, because they will be setting themselves up for failure. He is a great example of…building an enchanting company.” There are numerous reasons for Jobs’ success, not the least of which was his uncompromising pursuit of a delightful customer experience.

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In August 2004, FastCompany published an article titled, Inside The Mind Of Jeff Bezos, written by Alan Deutschman. Although the article is informative, it is...

Ten Startup Tips From Amazon Founder, Jeff Bezos
September 15, 2011 | No Comments
In August 2004, FastCompany published an article titled, Inside The Mind Of Jeff Bezos, written by Alan Deutschman. Although the article is informative, it is the accompanying sidebar that has remained with me over the succeeding years. Under the heading, “The Book On Bezos,” the callout lists ten actionable and impactful nuggets of startup advice. I review these tenets with my entrepreneurial students at UC Santa Barbara at the beginning of each quarter to reinforce many of the key topics we will cover in the following weeks. They are listed below augmented with quotes from Jeff Bezos taken from various points in his career.

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