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Guy Kawasaki’s The Art of the Start, addresses a number of valuable startup issues, including fundraising, partnering, branding and beyond. In addition to these foundational startup issues, Guy also briefly discusses how to properly design a corporate T-shirt. When I evaluated Guy’s book for its potential use in my UCSB entrepreneurial classes, I was impressed overall, but I thought his comments on T-shirt designs were gratuitous. My initial thought was, “Guy, are you really telling me how to design a corporate T-shirt?” Then I took a moment to consider a couple T-shirts we developed at Expertcity (creator of GoToMyPC and GoToMeeting, acquired by Citrix). Upon reflection, I realized that we would have been well served if we had applied Guy’s T-shirt suggestions.