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Peace & War Corps – Creating A Low-Pay / High-Reward Startup
August 26, 2008 | 3 Comments
As noted in Frugal Is As Frugal Does, it is unlikely you will be able to pay your startup employees market-rate compensation. So how can you recruit top talent while rationing your cash and equity ownership? The answer may lie within successful, yet cash-strapped organizations that lack the ability to grant their employees stock ownership, lucrative performance bonuses or other incentives often deployed by entrepreneurs. How are such organizations able to recruit and retain talented and motivated team members?

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Excludesivity – Avoid Becoming Excluded From Future Revenue Opportunities
August 19, 2008 | 4 Comments
Marketers have long known that people are drawn to exclusivity. Some people pay small fortunes to attend exclusive, private colleges while others wait in line for hours for the opportunity to buy exorbitantly priced drinks in an exclusive nightclub. As noted in Kiss Of Death, exclusivity can kill a small company. Unfortunately, many Big Dumb Companies (BDCs) believe that the only way they can effectively compete is to skew the market in their favor by precluding you from freely working with anyone you choose. Exclusivity excludes the BDC from competing in the free market while excluding the startup from taking full advantage of future customer, partner and market opportunities. Such deals are not exclusive, they are excludesive.

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The Book – How Rookies and Startups Can Maintain Their Unfair Advantage
August 12, 2008 | 2 Comments
Late in the 1936 baseball season, a 17-year-old Iowa farm boy struck out 15 St. Louis Browns batters in his first Major League game. Shortly thereafter, that same pitcher went on to strike out 17 Philadelphia Athletics batters, an unprecedented feat for anyone, let alone a youth with no professional sports experience. How could such a young, inexperienced athlete baffle so many major league veterans? The answer is simple: the Browns and the Athletics had the misfortune of facing Bob Feller before anyone wrote The Book on him.

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