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Corporate Communications

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Thrill The Messenger – How An Entrepreneur Can Put Words In Media Messengers’ Mouths

Tuesday, September 2nd, 2008

After patiently listening to a messenger deliver the Persian King Xerxes’s request for Sparta’s capitulation, the Spartan King Leonidas unceremoniously kicked the messenger down a well.
Anger at receiving bad news is a natural human reaction. Sophocles, Shakespeare and the Bible all reference the killing of the bearer of bad news. When […]

Excludesivity – Avoid Becoming Excluded From Future Revenue Opportunities

Tuesday, August 19th, 2008

Marketers have long known that people are drawn to exclusivity. Some people pay small fortunes to attend exclusive, private colleges while others wait in line for hours for the opportunity to buy exorbitantly priced drinks in an exclusive nightclub.
As noted in Kiss Of Death, exclusivity can kill a small […]

Joining An adVenture

Tuesday, July 22nd, 2008

Bilbo’s offer letter from Thorin in J.R.R. Tolkien’s The Hobbit exemplifies the proper attitude that you must have when joining an adVenture.
“Thorin and Company to Burglar Bilbo, Greetings!
For your hospitality our sincerest thanks, and for your offer of professional assistance our grateful acceptance. Terms: cash on delivery, up to and not exceeding […]

Backmasking Forensics - Uncovering Hidden Messages in Agreements

Tuesday, July 15th, 2008

According to Wikipedia, Backmasking is, “a recording technique in which a sound or message is recorded backwards onto a track that is meant to be played forward.”
In some instances, seemingly random sounds take on questionable meaning when played backwards. In Led Zeppelin’s Stairway to Heaven, Robert Plant seems to say, “Oh […]

Pulp Facts – Entrepreneurial Press Releases Should Generate Revenue

Tuesday, July 8th, 2008

“When I looked up from the menu, I was staring into the eyes of a man who had been dead for three years.”
– Opening sentence from “Time of Terror” by Louis L’Amour
“When Speeke came at last to water, he was two days beyond death.”
– Opening sentence from “That Man From the Bitter […]

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