Entrepreneur Archive

Interview: Ryan Rifkin of Burstly

Messenger: Ryan Rifkin, Co-Founder & VP of Operations, Burstly, Co-Founder & Sr. Director of Partnerships at TagWorld/Flux (sold to Viacom) Value Prop Twitter Style: Burstly is: “A monetization platform for iOS and Android app developers”

Stop Rickrolling Your Customers and Prospects

In 1987, when Rick Astley filmed the video for his hit song Never Gonna Give You Up, he had no idea it would eventually become one of the most viewed videos of all time. By 2011, the video had been watched over 50 million times. Never Gonna Give You Up’s resurgence began in 2007, when a user on an obscure gaming site posted a link to Rick’s video under the heading for a trailer of the not-yet-released Grand Theft Auto IV video game. One year later, the phenomenon had become commonplace and was dubbed “Rickrolling,” a term that is now ubiquitous with any Internet misdirection technique. Although Rickrolling is a harmless, rather pedestrian prank, many companies unknowingly Rickroll their customers and prospects by improperly aligning their products’ capabilities with their respective marketing messages.

Interview: Clark Landry of GraphEffect

Messenger: Clark Landry, Co-Founder, GraphEffect, Co-Founder, TagWorld (sold to Viacom) Co-Founder, Top Level  Domain Holdings (AIM TLDH), Seed Investor Adconion and Traffic Marketplace (sold to Vivendi). Value Prop Twitter Style: GraphEffect is: "A product that helps clients advertise more effectively on Facebook."
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