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As a young boy, Bruce Wayne watched his parents die in an alley after they were shot by a mugger. This event was pivotal in his life and became the basis of his future career as Batman, Gotham City’s crime fighting hero. It is a powerful Origin Story because it informs the reader of the protagonist’s motivation throughout the remainder of his career to, “swear by the spirits of my parents to avenge their deaths by spending the rest of my life warring on all criminals.” A startup’s Origin Story can be equally powerful. Every employee should know why their startup was founded in order to appreciate how their Origin Story impacts their company’s Core Values and Creed.