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- Beware The Consultant 26 comment(s)
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Partnerships
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Infiltrating Big Dumb Companies: In Through The Out Door
4 CommentsIn an episode of the popular 1990’s TV sitcom Seinfeld, Kramer, played by Michael Richards, begins “working” at the fictional Brandt - Leland Investment Firm by simply showing up, attending meetings and acting as if he is part of the...
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Intellectual Property - Worthless To A Startup, Priceless To A Big Dumb Company
2 Comments“Good Lord Boyet, my beauty, though but mean, Needs not the painted flourish of your praise: Beauty is bought by judgment of the eye, Not uttered by base sale of chapmen’s tongues” William Shakespeare, British Playwright, from Love’s Labour’s...
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Create An Industry Alliance: Entrepreneurs Need Friends On The Startup Playground
1 CommentIn early December of 1818, Jose de la Guerra devised a brilliant plan to thwart the French pirate Hippolyte de Bouchard who was lurking off the coast of Santa Barbara, contemplating an attack. Even though the Santa Barbara garrison was...
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Making Revenue Sharing And Cost Savings Deals Work - Sharing Means Caring
5 CommentsDuring the height of the dotbomb bubble, numerous companies struck Barney deals. These spurious partnerships had no substance and were initiated for the sole purpose of sending out a press release. They were dubbed Barney deals because the structure of...
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Jedi Mind Tricks That Can Drive Sales At Your Startup
8 CommentsIn the first Star Wars film, released in 1977, the seemingly humble Ben Kenobi is confronted by a squad of Imperial Storm Troopers. With a slight hand gesture and a confident stare, he convinces the Storm Troopers that there is...
